No beating around the bush. Here is the line:

“I would love to hear more of your story and get your take on success.”

Done. Now go use it.

Pick up the phone. Send the email, direct message, text, whatever. Stop reading, and do it.

This is not my line.

My legal marketing mentor, Lee Rosen, shared this on his podcast this morning. I suggest you go listen to it. It’s a little over 20 minutes.

It’s a great listen for any entrepreneur, executive director, coach, or dreamer. Just replace “high-powered lawyer” with the person you hope to connect with. Here’s the podcast: How to Get Yourself to Call About Lunch. Go listen.

I asked Lee what he values his network at. He said it brings “millions in revenue each year.” That’s millions, plural. Stop reading, and make the call.

Why this Works.

People want to be interesting. They want to matter. They want to share their story, insight, and ideas. At least, the people worth connecting with want these things.

This is simple psychology. You are asking their ego to brag over a free lunch or coffee. Who is saying no to that?

And what’s in it for you? You get to hear the back story, the insights, and the ideas from a successful mentor. On top of that, you initiate a relationship with a successful person. Networking!

Stop reading, and send the email.

Am I taking Lee’s advice?

Yes. As a matter of fact I am.

1. I called my top potential referrer this morning, after listening to the podcast and before writing this.

2. I texted a super successful mentor that I allowed to fall off the radar.

3. And I emailed President G. W. Bush’s office to invite him to coffee or lunch. I’ve wanted to do this for over a year. I’m an attorney that helps nonprofits build something great. President Bush leads a nonprofit. He happens to be in my target market and, potentially, the most powerful man in DFW. More importantly, I would love to hear his favorite Texas Rangers baseball moment, about a wild animal he encountered on the ranch, or more about his passion for painting.  I hope it works out.

A screenshot of the email I sent is below. Those email addresses are the generic office contacts on the Foundation’s website, so I’ll leave them in the picture.

For the record, I did hit send.


Imagine if that big breakthrough contact is just one call away. She is.

Pick up the phone, and let her know “I would love to hear more of your story and get your take on success.”

Let me know how things go.

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